Cleanliness is essential in commercial stores but it seems like a simple routine. However, maintaining a properly sanitized environment is a factor that conveys credibility, seriousness and care, increasing customer retention in the store.
When choosing where to shop for their products, consumers are looking for good prices, quality products and a clean place that offers proper storage of items. The difference is that hygiene is an exclusive element; the shopper will stop going to a supermarket if they feel there are not adequate sanitation standards.
In a highly competitive scenario, building customer loyalty is an arduous task. When consumers choose a supermarket for shopping, they consider the level of convenience, quality of products, prices and cleanliness of the place.
In the case of retail stores, sanitation is an even more important factor. Since food products are sold, the hygiene of the environment is of value in preserving the integrity of the products. Maintenance is crucial.
Supermarkets have a large flow of people circulating through the place. This causes the floor to constantly receive residues and stains. Thus, the environment becomes dingy, which requires more intense cleaning.
Another point is the products displayed on the shelves. They accumulate dust on a daily basis and, if cleaning takes too long, the item acquires a dirty surface and may even make the sale of the product unfeasible because its packaging is damaged.
More frequent preventive cleaning can solve the problem. Keeping the environment disinfected, by doing small activities, makes the place always clean and easier to do general cleaning. This can be done by performing activities such as cleaning the most accessed areas or dusting the shelves.
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