One of the biggest challenges for any entrepreneur comes when he asks himself: how to attract customers to your business in 2022? Nowadays, with thousands of options on the Internet, this task requires innovative ideas so that it doesn’t become a headache over time.
If you are not clear about the strengths and weaknesses of your product or service, the mission of attracting customers to your business will be impossible. And even worse. If you don’t know who your target is, the battle will be lost.
Invest time. The most important rule of marketing is to identify the buyer persona.
But, what is it?
It is an archetype or avatar that represents the customer who will really benefit from your products or services and to whom you want to talk. In addition. there may be several of them, of different ages and with different interests. The important thing here is to get to know them as well as someone in your family.
Customer attraction or customer acquisition consists of bringing people to your business and having them make a purchase in your ecommerce or physical store. In addition if they do, they will become customers and they will have the opportunity to do business with you. Also, to do this, you will have to invest time and money in Digital Marketing strategies.
Here are some ideas to attract customers to your business that don’t require a big budget:
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